The private club community is thriving in the wake of the pandemic with more and more potential members searching for that perfect home away from home. Clubs, in turn, have taken on enhancement or renovation projects to attract and engage their member base, as well as potential members. These are the five most popular trends I've seen with our clients and the club operators with whom I have relationships.
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As everyone associated with the club industry knows, there has been a dramatic shift in member demographics. More importantly, this shift applies to the demographic of "potential members." Today's clubs are evolving to retain and attract families. But how? It starts with the clubhouse.
Fairmount Country Club's aging pool facility was in need of replacement. Club leadership and management used this as an opportunity to create a pool and racquets destination to serve their changing member demographic.
Green Brook Country Club, located twenty minutes outside Manhattan, set out to create a vibrant, high energy dining space and revitalize tired areas of the club. The renovations completed by Studio JBD and Jefferson Group Architecture have transformed the look and feel of every space within the clubhouse with a focus on maintaining the culture and rich history of the club.
Mountain Ridge Country Club has completed phase one of the club's multi-phase, multiyear capital improvement plan. With guidance from Studio JBD and Jefferson Group Architecture, along with member focus groups and management input indicating that membership demographics had changed, club leadership reached an imperative decision to expand and improve the member dining and bar areas of the club, as well as an increased outdoor dining experience and a new "Tee House".
When Bruce Schonbraun acquired Orange Lawn Tennis Club, he knew his multimillion-dollar project to revitalize the property to its former glory was not going to be easy. The club, once one of the most important stops on the international tennis tour, needed serious work. IN that era's changing times and the evolution of tennis, clay courts became the preferred playing surface making the clubs grass courts an irrelevant asset. Tournaments on clay courts were held at the club for less than ten years. The club hosted its final tournament in 1983 and experienced a downturn in popularity.
Award-winning Italian restaurant, Massimo, has opened a sister restaurant at Legacy Place in Dedham, MA. Massimo was named "Best Restaurant in Rhode Island 2018" by RI Monthly Magazine. Rhode Islanders Joseph and Esther DeQuattro have brought the best flavors of Italy to Massachusetts, along with a few of their favorite Ocean State dishes from Massimo's original Federal Hill location in Providence's renowned Italian district.
Studio JBD, an award-winning hospitality interior design firm, is proud to have been selected by NEWH as one of the top interior design firms in the United States. Studio JBD is one of only two recipients selected from the NEWH New England chapter.